maritimemarketing

Newsletter Feb 08

Tue, 01 Apr 2008 18:11:19 +0800

The major holidays for Asia are finally over, with Christmas, the New Year and now the Chinese New Year celebrations over and done with and the shipping industry should be back in full swing with trends and forecasts becoming more evident and hopefully, less fluctuating.

This month we focus on the effect environmental issues are having on China, the single v. double hull issues and what Governments are doing about it and how marketing can see owners and operators through tough times.

We hope you will have your own opinion on the issues discussed below and look forward to hearing from you on our Forum (www.maritimemarketing.com.hk/forum) or by email(advice@maritimemarketing.com.hk); and feel free to pass this email onto any of your associates you feel might like to read more on how events can affect your marketing and how your marketing can prosper from events.
                                                               the maritimemarketing team


    In this Issue:

Newsletter January 2008

Mon, 28 Jan 2008 17:28:25 +0800

Tougher anti-pollution measures to affect shipping industry in our part of the world - as much as Europe and America.

IMO to cap sulphur content at 1 percent and promote use of distillate fuel.

Whether its scrapping (now euphemistically called recycling), the use of anti-fouling paint or now ship emissions, shipping is increasingly being targeted by environmentalists, governments and lobbyists to clean up its act.

The latest focus, whether by port operators, local governments or indeed the International Maritime Organization, is how to cut ship emissions in the face of growing public awareness of the impact ship operations have on the environment.

Consequently, the questions are "when", not if, the shipping industry will adopt tougher anti-pollution measures and how much influence the shipping industry will have in setting pollution control standards.
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How to prosper in a "down" market?

The last few years have been good to shipping, for all parties. In such a climate owners and CEOs of private entities within the shipping industry easily forget that shipping is cyclical and there will be a time when cargoes and charters are not so easy to come by.

We feel that this time is coming closer and as the market plateaus, shipowners and all other related businesses in the shipping sector should think about preparing themselves for times when competition will be tough, when not all private enterprises will survive �V and when cost-cutting and discounts become uppermost in the eyes of management, even when this is not the only or best strategy available.
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Special Report

Tue, 17 Jul 2007 16:56:39 +0800

COSCO promoting co-operation between shipping companies and international organizations to overcome future challenges and difficulties for the industry.

The Baltic International Maritime Company (BIMCO) - one of the world's oldest and most respected private shipping industry organisations, held its bi-annual general meeting in Hong Kong last month.

At the opening session, Mr Shicheng Yang, representing Capt Wei Jia-fu, President & CEO of COSCO Group presented COSCO's view of the industry, today and in the coming months and years, as well as challenges for the future.
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Who is maritimemarketing.com ?

Fri, 13 Jul 2007 11:11:47 +0800

maritimemarketing.com is created by professionals in marketing (35 years) as well as hands on experience in the international shipping industry (17 years), based in Hong Kong (24 years). The maritimemarketing.com team is multi-national, multi-lingual and with a depth of international experience.

We know the shipping industry and we focus on strategic marketing, on looking at the overall, bigger picture.

Information provided by our site will tell you the how, why, where and when (in simple words) of marketing strategies and tactics and how to apply basic, proven and successful marketing principles to increase the bottom line - of your company.

Our newsletters, interactive forums and websites will provide interesting and factual articles, interviews with successful leaders in your industry, all designed to help you to focus your thoughts, to consider new ideas, to see how other successful shipowners from around the globe, have handled similar problems to yours basically giving you access to a wealth of knowledge and experience not available to you, sitting in your office in China.

Strategic consulting is helps you to clarify and define your market and exactly what your product or service is and should be.

Remember, the aim of marketing should be to make selling superfluous!

There is nothing that the big state-owned shipping conglomerates of China are doing today that any private shipowner in China, or elsewhere in Asia, cannot do, if he had the international exposure, the experience, the money, the time - and the commercial and capitalistic marketing experience of the world's leading shipping conglomerates.

Our aim is to provide you, the private shipowner with information, data and advice to help you compete against not only the state-owned and international conglomerates, but also for international shipowners wanting to do business in China, India and the emerging nations of Asia.

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Newsletter March 08

Fri, 13 Jul 2007 10:36:03 +0800

With the coming of Spring, activity within the different shipping sectors is increasing daily, yet still maintaining its volatility. The industry��s analysts are divided on prospects for 2008 �K while some sectors are maintaining their daily rates, the newbuilding markets are the hot topic among many market analysts �V highlighted by recent reports that the Chinese Government has cut an order of 80 bulk carriers down to 20 vessels in a move that will be interpreted in many ways by different players.

This month we focus on a strategy that enables small shipping enterprises to compete with larger Government backed enterprises, in China and anywhere else in Asia where Government controlled companies dominate the market.

We look at the different comments on the prospects of the industry��s order book , an article on seafarers�� fair treatment by Governments, an article on IMO initiatives re safety issues and flag state responsibilities, the recent surge in ship losses and how to benefit from USCG system in case of an accident.

We hope you will have your own opinion on the issues discussed below and look forward to hearing from you on our Forum (www.maritimemarketing.com.hk/forum) / email (advice@maritimemarketing.com.hk). Please feel free to pass this email onto any of your associates you feel might be interested on how events can affect your marketing and how your marketing can prosper from events.
                                                               the maritimemarketing team


    In this Issue:

Consulting Services

Fri, 26 May 2006 09:55:47 +0800

Useful & practical information dedicated to boosting members' profits!

Specific ways that we can help you to improve your business.
No matter how many articles and examples you read from our site, it is still not easy to put ideas into practice. It takes time and skills. It takes patience and most of all it takes experience.

And we do not charge for enquiries, until after you have accepted our proposal and we start working on your project.
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Shipping Facts

Thu, 25 May 2006 12:29:28 +0800

Useful & practical information dedicated to boosting members' profits!

Factual data on shipping in China & the world

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Ship Finance

Thu, 25 May 2006 12:25:21 +0800

Useful & practical information dedicated to boosting members' profits!

... how and where to get it
... financing the growth of your business is every company Chief Executive biggest headache. At maritimemarketing we will provide you with basic information on types of finance, where to look and how to present your Company to potential lenders - what they are looking for, not only in terms of assets, but in terms of industry and management experience, past loans and future plans.

5 "C"s for applying for loans -
It is important to remember that banks and funds (with few exceptions) lend money not against your assets (they are for collateral purposes only) .. they lend against a solid, demonstrable cash flow.?Banks and funds are not, generally, in the shipping business and if they have to repossess a ship .. it is a big problem for them. Mostly they are not set up to deal with ship operations, technical management etc., which is why they carefully consider your cash flow in making their decision on your loan application.
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The 7 forgotten principles of applying for finance of any kind
Borrowing money, financing anything you want, is easy. If you know how! The lender wants to lend his money to make more profits and the borrower wants to take the lender's money and make more profits.Both people have the same ultimate aim and each wants to use the other's assets and desires to achieve his own goal. If you keep the above in mind when making any application for funds finding finance can be easy.
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Marketing - the Science of making money

Wed, 24 May 2006 15:23:24 +0800

Useful & practical information dedicated to boosting members 'profits'

- and growing your business.
... articles to keep you abreast of proven and practical marketing techniques guaranteed to help you make more money in your shipping business!

Six Steps to Mastering the Art of Great Conversation
Becoming a great conversationalist takes proper planning and hard work. But, mastering the art of conversation is worth it. Outstanding conversation gets noticed and so does the person behind it.
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Evaluating Your Business Idea -- 23 Apr 07
You may have several ideas for a new business or only one. Before you start pouring your effort and money into an idea you need to see if it will stand up to some analysis. Try a SWOT analysis.
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3 Strategies For Increasing Profits
It's a simple yet common question, "How can I make my business more successful? Success can mean a lot of different things to a lot of different people but when it comes down to it, the success of your business should only be measured by one thing - profit.
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Using Market Research to Increase your Profits
The terms "market analysis" and market research are often confusing to entrepreneurs, especially for people who focus on a specific niche or market segment.
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22 marketing secrets to start growing your business Today!
Part 1: Preparation
After studying marketing around the world for many years, researching and copying the ideas of successful people and businesses; networking and attending seminars and conferences from international experts like Jay Abrahams, Dan Kennedy and others, there is no doubt that marketing is a science. The science of making money. And it is available to any company that has a really strong desire to achieve financial success, regardless of which industry, which country...
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Part 2: Action.
9. how to plan your long-term strategies before you plan your tactics.
Many people confuse the terms strategies and tactics. Strategy can be thought of as a trend, a direction to get you to where you want to go. While tactics are the actions you take to get there. You need to know where you are going before working out which bus to take...
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Part 3: Cause and Effect.
16.Why your customers are your best advertisement.
In today aggressive and highly competitive business world skepticism is an unfortunate buzz word that keeps rearing its ugly head. People are reluctant to accept anything at face value. Due diligence, factual proof .. that what people want to see and hear.
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Marketing your Company to Financial Institutions
The structure or format of a business plan depends largely on the type of business, the purpose of the business plan and its target audience.
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Marketing - the science of making money! Part I
No matter whether it be shipping or any other industry, scientific marketing can guarantee to increase the profit of any company in any industry! And we are going to explain how and why Marketing will work for you and your company in the coming weeks.
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Marketing - the science of making money! Part II
Mar'ket'ing : the art of communicating the value and benefits of a product or service, to a designated market able to use/implement such product or service for their personal or professional benefit.
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The Shipping industry's only website focusing on Marketing!
How to increase your profits in the global shipping industry by using proven Marketing Strategies and Systems
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